It doesn't matter if it was us or one of our competitors, we know you have heard it. You can now forever make this overly used phrase apart of your OLAF head liner. That's right you can park it right there in-between your "American flag with the blue stripe" and your "overlander for life" patch. Not only is this patch made of the finest recycled unicorn nether region hairs, it also comes with a life time warranty of not rusting. And you will never be told when ordering "it's at powder coating". So act now folks while this limited once in a life time opportunity of a patch could be yours. That's right for the low price of whatever we made it to be this week before discounts is!